Top 5 Social Networking Apps in Bulgaria: Q2 2025 Performance

In the second quarter of 2025, the social networking landscape in Bulgaria saw notable trends across the top five apps on the unified platform. Analyzing data from Sensor Tower, we can observe the performance patterns in downloads, revenue, and active user engagement.

Bump - hang with friends IRL showed a consistent increase in weekly downloads, peaking at around 6.6K in late May. Its active user base also grew steadily, reaching approximately 11K by the end of June.

Threads maintained a strong presence with downloads fluctuating between 8K and 11K throughout the quarter. The app's active users experienced a slight decline but ended the quarter at approximately 349K.

WhatsApp Messenger continued to dominate with weekly downloads consistently over 13K and an impressive active user count rising to over 1.8M by the end of June. Revenue remained minimal but steady, with occasional peaks.

Telegram Messenger saw a steady download rate of around 12K to 14K weekly. The app's revenue was stable, averaging around $5.5K weekly, while active users increased to nearly 947K by the quarter's end.

OmeTV – Video Chat Alternative experienced varied download numbers, peaking at approximately 4.8K in late June. Active users fluctuated, ending the quarter with a rise to about 21K, while revenue showed a gradual increase, reaching over $2K in some weeks.

These insights, derived from Sensor Tower's detailed analytics, provide a comprehensive view of the social networking app trends in Bulgaria for Q2 2025. For more in-depth analysis, visit Sensor Tower's platform.